A practical foundation for building modern, readable, and scalable digital products.
Why Typography Directly Impacts Readability
Typography is more than choosing a beautiful font. It defines how information is structured, consumed, and understood across digital interfaces.
Poor typography increases cognitive load, while a well-structured typography system guides users effortlessly through content.
What Is a Systematic Typography Scale?
A systematic typography scale is a mathematically consistent set of font sizes that defines hierarchy across headings, body text, and UI components.
Instead of guessing sizes visually, designers rely on predictable ratios to maintain clarity and consistency.
Common Problems Without a Typography System
- Inconsistent visual hierarchy
- Hard-to-read long-form content
- Unprofessional visual appearance
- Lower engagement and conversion rates
These issues often occur silently but significantly harm product performance.
Core Principles of an Effective Typography Scale
Consistent Ratios
Common ratios include 1.2, 1.333, or 1.414. These create predictable and comfortable visual jumps between text levels.
Body Text First
Start with optimal body text size, then scale up and down to create hierarchy.
Clear Visual Hierarchy
Headings should be instantly distinguishable without overwhelming the layout.
Responsive Typography in Modern Web Design
Modern typography systems use relative units and CSS functions like rem and clamp() to adapt across screen sizes.
This ensures readability remains optimal on desktop, tablet, and mobile devices.
UX, SEO, and Business Impact
Google prioritizes user experience signals. Good typography contributes to:
- Longer session duration
- Lower bounce rates
- Improved content comprehension
- Better SEO performance
Code Hero Indonesia’s Approach
At PT Code Hero Indonesia, typography is treated as a strategic system, not a decorative element.
Our design systems ensure scalability, consistency, and measurable impact across digital products.
Looking to build a readable, scalable, and professional digital product?
Talk to Code Hero UI/UX Team



